Media Training

For many the idea of giving a press or radio interview is nerve-wracking, however TTC are confident that with preparation and practice, anyone can deliver should such an opportunity arise.

TTC delivers a practical one-day course designed to build skills and confidence to give really effective press and radio interviews, it also offers a session specifically focused on TV interviews.

One-Day Handling Press and Radio Interviews Course

The ‘hands-on’ training approach provides practice in the full range of typical interview situations and thanks to the involvement of a real journalist and skilled PR specialist, you’ll get a priceless insider’s insight into the way reporters think and work.

On your Handling Press and Radio Interviews course you will learn the secrets of effective preparation, the techniques that help to control an interview and the art of survival in a crisis news situation.

The day is suitable for people at any level of media experience, whether simply improving their general professional skills or faced with handling a challenging news event.

Key training areas include:

  • Developing news sense;
  • Handling leading or loaded questions;
  • Handling the interview request;
  • Planning your response;
  • Identifying danger areas;
  • Dealing with difficult issues and crisis situations;
  • Getting your message across effectively;
  • Practical interview workshops;
  • Handling press conferences.

One-Day Television and Radio Interview Skills Course

The one-day course is divided into two practical half-day workshops developing the skills and techniques to give confident and effective media interviews.

The ‘hands-on’ training covers the range of typical live and pre-recorded interview situations in each workshop including telephone, face-to-face, outside location, studio and straight to camera live satellite link-ups.

Delegates can choose to attend one or both sessions. The radio interview workshops run in the morning and the television workshops during the afternoon.

The workshops are designed to suit those who have broadcasting experience and want to refresh and enhance their skills, as well those who have little or no experience and want to develop techniques and build confidence in a supportive environment.

Key training areas include:

  • Handling the interview request;
  • Techniques to ensure you broadcast well;
  • Preparing for the difficult interview;
  • Getting your message across;
  • Different styles of interviewer;
  • Telephone, face-to-face and location interviews;
  • Handling doorstep interviews;
  • Straight to camera and satellite link-ups;
  • Handling press conferences.

In-house Media training clients have included:

  • Barcello Hotels;
  • Daventry District Council;
  • Derby City Council;
  • East Lothian Council;
  • East Riding Primary Care Trust;
  • Envirowise;
  • Hereford & Worcester Fire & Rescue Service;
  • Leicestershire Fire & Rescue Service;
  • Nottinghamshire Fire & Rescue Service;
  • Michelin Tyre PLC;
  • Scottish Environment Protection Agency;
  • Together Housing Group;
  • Redmayne Bentley;
  • Yorkshire Water.

Media Training for Local Authority Employees

TTC has particular experience of working with public and voluntary sector organisations, and our tutors understand the specific interest from the media with regard to public accountability. This knowledge enables us to design training content that prepares course participants to effectively handle journalists and broadcasters. Realistic and relevant interview scenarios are developed which allow participants to practise achieving the difficult balance of responding to public or business concerns, and also positively promoting the work of the organisation.

This is who we deliver for...


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